The "iconic" Paul Rand was one of the most prolific and influential graphic designers of the twentieth century. His treatise "Thoughts on Design" changed the way we look at pictorial identity.
Here is an incredible tribute to the art of Paul Rand set in motion:
He passed away in 1996, leaving a huge legacy and enormous body of work. He created trademark identities for some of the largest corporations in America; one's which we take for granted today. He also asked future design students important philosophical questions about the function and mechanics of design.
Here is his headstone:
....heard
Dear Science
-TV on the Radio
Merriweather Post Pavilion
-Animal Collective
...seen
Siberiade
Ghost Town
Them!
...read
Architecture of Happiness
-Alain De Botton
The Gum Thief
-Douglas Coupland
Blink
-Malcolm Gladwell
The Flight of the
Creative Class
-Richard Florida
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